What Things to Consider Before You Purchase Cake Display Counters?

Jessie Chang
Jessie Chang

Sales Manager Of Acenox
Engage in the commercial kitchen equipment industry for 8 years+

Table of Contents

“The global bakery and confectionary market grew from $934.45 billion in 2022 to $993.64 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The bakery & confectionary market is expected to grow to $1216.76 billion in 2027 at a CAGR of 5.2%.”From Article《Bakery & Confectionary Global Market Report 2023》

Cake display counters have become an essential and the most important device for Bakery businesses. Whether a freestanding cold cake display counter or a mini cake display fridge, They plays a vital role among all the commercial bakery equipment. They can present your cakes and sweets more attractively and highly boost your sales.

While purchasing this equipment, most people focus on the price of the cake display counters, no matter personal purchasing or wholesale importers. There are lots of other factors you need to look for.

This guide will explore the definition and applications of cake display counters first. And then, let you know the key things you need to consider before your buy.

The Introduction of Author

Name:Jessie Zhang

Jessie Chang - Author

Sales engineer in Commercial Refrigeration Equipment for over 5 years with abundant experience of abroad selling.

Factors to Consider While Purchasing Quality Cake Display Counters

As a display counter manufacturer, we are familiar with every electrical element. Whether you are the owner of a bakery or a distributor looking for manufacturers of display counters from China, you’re hesitant about how to determine the quality of cake display counters from suppliers in order to place an order? Well! You have to consider some factors before purchase or import cake display counters. Here are the key factors to keep in mind:

1. Right Size For Your Shop

Choosing the right size for your bakery store is crucially important. Do not only focus on the bigger size. Remember that, the front side of the cake showcase should face customers directly when they come into your shop. In this case, your merchandise could be displayed in the best way.

The length range from 900mm, 1200mm, 1500mm, and 1800mm to 2000mm.

2. Good Quality Compressor and the Right Refrigerant:

Select branded Compressor:

Several world-renowned compressor brands have gained recognition for their exceptional quality. They are: Scope, Embraco, Zanussi, Pnasonic, Donper, Huayi, GMCC, Wanbao, etc.

These branded compressors are revered for their reliability and energy efficiency, making them a preferred choice for many businesses worldwide.

A good quality compressor plays a crucial role in the effective cooling and achieving the desired temperature in a refrigerated cake display counter. The compressor is one of the more expensive components of the entire refrigeration system, so it’s best to choose a durable and high-quality model to avoid frequent repairs or even replacements in the future.

The above compressor brands are the trusted brands used for commercial refrigeration units. Designer will choose the suitable power and model for different equipment.

Select Suitable Refrigerant:

Apart from selecting the right compressor, choosing the appropriate refrigerant is equally important.

The refrigerant used significantly impacts the cooling temperature and overall system efficiency; for cooling temperatures ranging from 0 to 10℃, commonly used refrigerants include R134a and R290. R134a is widely utilized due to its excellent cooling properties and low environmental impact. R290, known as propane, is gaining popularity as a natural refrigerant option due to its high energy efficiency and minimal contribution to global warming.

Regarding freezing temperatures, the refrigerant of choice is often R290 or R404. R290 is a low-temperature refrigerant as well. With its low boiling point and superior cooling capabilities, R404 is well-suited for freezing applications. Its reliable performance in low-temperature environments makes it an ideal refrigerant for frozen storage and transportation.

3. Steady Temperature Control:

Choosing a high-quality temperature controller is essential when maintaining precise temperature control in various applications.

One popular brand is Dixell, based in Italy. Dixell temperature controllers are widely recognized for their advanced technology, accuracy, and user-friendly interface. Dixell controllers are known for their robustness, durability, and precise temperature regulation, making them a trusted choice for professionals worldwide. Another reputable brand in the temperature control industry is Carel. Carel controllers are renowned for their reliability, versatility, and high accuracy, catering to various applications, including commercial refrigeration, HVAC systems, and industrial processes.

4. Condensate and evaporator:

Always purchase cake display counters with a good quality evaporator and condenser. Copper condensate and evaporator are highly recommended as the premium choice. Due to the excellent thermal conductivity of copper pipes, its property is superior to aluminum materials.

5. Materials:

Always check the material of the display counters. It relates to the durability of the appearance, especially in some cities along the seaside, choosing an anti-rust materials is particularly critical.

There are multiple choices about the materials, the durable materials usually are stainless steel, painted panels, and marble. In comparison, stainless steel has good corrosion resistance, while marble doesn’t rust and offers high aesthetic value. However, marble is relatively expensive, so if your budget is abundant, you can pick marble as the materials of cake display counters . Painted steels are an economical option. One advantage of painted steel is that you can choose from a wide range of colorful options.

6. The design:

The features of a good design is concise,color matched, able to fully display without hindrance, elegant inner decoration, clear view glasses,etc.

Find a beautiful design display counter to attract more customers, such as the curved cake display counters   have elegant front glass and clear views. Also, find a counter with LED lights or beautiful shelves.

7. Good sealing:

Check the sealing of doors and other joints, good sealing can highly enhance the energy efficiency of the refrigerated display counter and keep the steady temperature within the required ranges.

8. Heavy-duty Wheels:

Heavy-duty wheels are necessary. A bad quality wheels can cause dangerous damage and big loss, with proper wheels,it becomes easy to move and position the counters in your shop.

9. Moderate price:

Price of cake display counters are often the first considering thing for the buyers. However, never sacrifice the quality to get a lower price, there are always more cheaper products. Before that, Find suppliers who have many years of experience.

An experienced supplier with medium-sized factory always offers a moderate price but durable quality, and they usually can offer you customized design and complete service for your brand.

10. Focus on the display spaces:

The outer spaces of the counters are the same. But actual display spaces in the counters are different. So check the counter and its height. It will give you an idea of whether you can display enough products in it.

11. Workmanship:

Check the workmanship and focus on each detail of the counter. A beautiful counter with proper finishing gives an attractive look. Also, it improves the look of your products.

12. Package:

Ask the supplier to pack the counter properly for safe transport. Proper packing can reduce the chances of damage during transportation. So your counter can reach your shop safely.

Application of Cake Display Counters:

Cake display counters are a fundamental component of bakeries, pastry shops and restaurants. It adds to the overall dining experience by presenting a variety of cakes and pastries and creating a visually captivating ambiance.

Their purpose is to attract customers with visually appealing displays featuring delectable treats that highlight the craftsmanship and creativity of the bakers. Customers can conveniently view the assortment of cakes, examine their designs, colors, and decorations, and make their selections based on personal preferences. and encourages customers to indulge in the sweet delights.


The cake display counters is a large expense. Therefore, when selecting or importing cake display counters, if we take into consideration the above aspects, we can largely avoid major issues and risks.

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